Smarter Sweets, Backed by Real Science

WHY WE CREATED THESE

Most sweets hit your body with 15–25g of sugar per packet, spiking your blood sugar and leaving you tired, hungry, and craving more.

And “sugar-free” doesn’t mean better. Many companies swap sugar for sugar alcohols that ferment in the gut and cause bloating and discomfort.
(Common ones include Erythritol, Maltitol, Sorbitol, Xylitol, and Isomalt.)

Many brands market themselves as “low sugar” while loading their products with these ingredients - so always check the label.

We wanted to create a sweet that actually works with your body.
Not against it. 

 More than a sweet: fibre for gut health, vitamins for daily wellness

Most sweets contain zero fibre, even though fibre is crucial for a healthy gut.
Fibre helps keep your digestion running smoothly, supports good bacteria in the gut, and can even help reduce sugar cravings.

THESE includes plant fibre to support your gut microbiome, improve digestion, keep you fuller for longer, and help you feel comfortably satisfied after eating something sweet.

Vitamins C + D — Everyday Wellness Boost
Many people don’t get enough of these two vitamins in their daily diet.
Vitamin C supports immunity and energy, while Vitamin D helps with bone health, mood, and overall wellness.

Each pack of THESE gives you 15% of your daily recommended amount, making your treat actually do something useful for your body.

What makes THESE better than other sweets?

THESE contain less than 1g of sugar per pack, which helps maintain more stable blood glucose levels.

When foods high in sugar are eaten, they are rapidly absorbed into the bloodstream. This causes a sharp rise in blood glucose followed by a compensatory insulin response, which can lead to energy crashes, increased hunger, and cravings.By keeping total sugar under 1g per pack, THESE minimise this spike-and-crash cycle, supporting steadier energy and appetite regulation.

We also avoid sugar alcohols completely, because of how they behave in the digestive system.

Sugar alcohols (polyols) such as Maltitol, Sorbitol, Erythritol, Xylitol, and Isomalt are only partially absorbed in the small intestine. The remainder passes into the large intestine, where it is fermented by gut bacteria. This fermentation process commonly produces gas and draws water into the bowel, which can result in bloating, discomfort, cramps, and laxative effects — particularly when consumed in typical “sugar-free sweet” quantities.By excluding polyols entirely, THESE are significantly gentler on the gut for most people.

THESE are also fully plant-based and designed to be widely compatible with different dietary needs.

There is no gelatin, no common allergens, and no artificial colours. Using plant-derived ingredients makes THESE suitable for vegans and those with dietary restrictions, while keeping the formulation simple, transparent, and easy for the body to process.

We even get THESE tested by someone who isn’t us.

THESE is designed with your body and health in mind - low sugar, gut-friendly, high fibre, naturally sweet and inclusive, without the artificial junk.
A sweet that tastes incredible AND supports your wellbeing.

Welcome to the future of sweets.